WHY Snapdeal would lose the e-Commerce Race & Fail yet Again !

Having deep insights in any field is amongst the first requirements of building a successful business. Insights don’t come from looking up a website or trying to do a ‘me-too’ but are acquired while working hard on any subject across any walk of life through practice and dedication. It requires both an investment of time and sincere effort.

Please don’t follow anyone including me blindly and cross check on facts instead of being misled by Snapdeal’s false projections or press releases. Snapdeal is still a bleeding loss making business and therefore can not be termed successful even by the most basic yardstick of profitability.Snapdeal founders are manipulative meritless crooks and no more than morons as entrepreneurs who manage to create noise and boast about themselves while having poor insights which results in them failing at one business after another.

They tried selling discount coupons offline as Moneysaver & FAILED. Took deals online & FAILED. Launched Babybox.in & FAILED. Copied Groupon & acquired grabbon but still FAILED.

Am a big fan of merit driven entrepreneurial ecosystem and approver of failure in that pursuit but am pointing to Snapdeal’s failures here to simply highlight their reasons which are different. Their reasons are lack of ethics, character, commitment & passion which are fundamental prerequisites to succeed. Having none of these fundamentals is the main reason why Snapdeal founders shall lose the race this time too and fail despite acquiring Freecharge.

I started work as an entrepreneur in the field of serving the retail community using internet when it was not hot as it is today and launched marketsindelhi.com in 1999- 2000. Scaled it to indianretail.net in 2005 and protected my intellectual property rights for my work in 2007 even before Snapdeal or Moneysaver was born as an entity.

The business run by Snapdeal founders is not basis their own understanding or hard work or even based on lines of Alibaba (as their past experience of aping the groupon business without adequate insights made them abandon it eventually) but created as a result of robbing me and stabbing me in the back since 2010 while pretending to collaborate and raise funds on my industry validated work when they were a daily deals site.

After winning my confidence they extracted business plans, insights and secrets not available in the public domain or on the site hosted by me. Even the arguments of superiority of marketplace model over daily deals used by them in their press releases were lifted from my interactions. Features like ‘deals near me’ too were implemented from my interactions in 2011 before they pivoted.

Snapdeal CEO - Kunal Bahl, COO - Rohit Bansal and Vijay Ajmera –  are petty minded thieves and robbers basking in borrowed limelight till they stand exposed before the whole world.

View Snapdeal CEO Kunal Bahl’s own admission in the light of the facts stated above and see the reality yourself.

Below are excerpts from Snapdeal’s Press Release- (http://www.nextbigwhat.com/snapdeal-story-297/)

Kunal Bahl –“Whatever we learnt in US was of no use in India, as the market here was/is completely different (lack of awareness regarding couponing)”

The Truth - They think the market lacked awareness while they as entrepreneurs lacked essential insights that drive any company to success.

Kunal Bahl – “Fortunately, recession happened! Retailers had a lot of inventory, so they were more open to couponing.”

The Truth – Kunal’s lack of empathy and concern for plight of others is highlighted in his sentence above which describes recession as fortunate reflecting his complete insensitivity.

Kunal Bahl – “The first instinct for us was not to build a website, rather the first instinct was to ‘how do we make money this month?’.

The Truth - By their own admission-  They were only focussed on making money without having any clue about what they wanted to do in contrast to any entrepreneur who achieves success while being driven by a sense of purpose or passion.

Kunal Bahl –– “We had to pay around Rs. 5 Lacs of salary and we only had Rs. 53,000/ in the bank account. That was the moment of truth for our business. We could have either said ‘Screw this. Get back to regular life, fancy life’  or ‘stay on’.

The Truth - Clearly shows their poor business planning and executing skills. They are not even close to being the best at scaling or executing as they would have most people believe through their paid for press releases.